25 South logo For owners · SOISU furniture

Italian furniture, finished by people who already know your building.

Italian design intelligence for your 25 South home. Politecnico di Milano-trained designers, our own Mumbai production studio. Sofas, beds, dining and custom pieces fitted to your 3 or 4 Bed residence. Our showroom is a 5-minute walk from your gate.

2+25 South homes furnished
5 minfrom your gate
4.6 ★28 Google reviews
11 — 7showroom hours, all days
PRABHADEVI · BESPOKEDelivered Across All Three
ItalyDesigned
MumbaiManufactured
8–12 wksLead Time, Installed
A note for Prabhadevi owners

Italian design built in Mumbai. Across the street from your 25 South gate. 90 days for custom orders, 1–3 weeks for ready inventory.

25 South is one of Mumbai's most considered residential addresses — luxury residential tower in Prabhadevi, and OC-ready apartments designed for the BKC corporate ecosystem and Prabhadevi lifestyle. The architecture deserves furniture that holds its own without crowding it.

SOISU is a Politecnico di Milano-trained design studio with our own Indian production facility and a flagship showroom on New Prabhadevi Road — minutes from 25 South's gate. We've handled multiple Prabhadevi and Mumbai deliveries with comparable layouts: lift dimensions pre-validated, sofa proportions calibrated to the building's living rooms, materials tested against Mumbai humidity.

Italian leather, Italian fabric, or both. Every form is available in water-dyed full-grain Italian leather, or hand-selected Italian performance fabric — bouclé, velvet, textured weave. Same Italian design, finished the way you live.

Send us your apartment number. We'll send your custom estimate by tonight.

Contact SOISU team with your tower, floor, and BHK type. We've delivered enough 25 South homes to give you a meaningful number on the same day.

Contact SOISU team
Your tower, your layout

Pick your apartment. See the package.

Below are the published 25 South layouts. SOISU has supplied to all three towers — every package below is calibrated to the actual room dimensions, lift width, and corridor turning radius of these plans.

3 Bed · Compact
3 Bed — approx 1,200 sqft
Carpet: approx 1,200 sqft Apartment: ₹8.80 — 9.05 Cr
SOISU furniture estimate₹13 — 18 Lakh
WhatsApp this plan
3 Bed · Spacious
3 Bed — approx 1,500 sqft
Carpet: approx 1,500 sqft Apartment: ₹10.05 — 10.72 Cr
SOISU furniture estimate₹17 — 24 Lakh
WhatsApp this plan
4 Bed · Premium
4 Bed — approx 2,200 sqft
Carpet: approx 2,200 sqft Apartment: Price on enquiry
SOISU furniture estimate₹25 — 35 Lakh
WhatsApp this plan
25 South master plan — single tower, 5B + 29 storeys, 4.9 acres
Master plan

Prabhadevi · Bespoke Life · Wadhwa

25 South in Prabhadevi by The Wadhwa Group — luxury 3 and 4 Bed residences. SOISU's flagship showroom is across the street, and we deliver Italian-designed furniture in 90 days for custom orders or 1–3 weeks for ready inventory.

My layout isn't here

Floor plans reproduced from 25 South's public website for the convenience of 25 South home-owners identifying their layout. Rights remain with The Wadhwa Group. SOISU is independent — see the full disclaimer in our footer.

Layout-priced packages

What a SOISU package looks like inside.

Indicative ranges for a complete SOISU furniture package — sofa, armchairs, dining, bedrooms, side and coffee tables. Civil work, false ceiling, lighting, and storage joinery are separate.

approx 1,200–1,500 sqftCarpet area
3 Bed · living · diningBespoke
₹8 Cr+ (3 Bed) / ₹13 Cr+ (4 Bed)Apartment band
Italian Living — Fabric
3-seater bouclé sofa, two armchairs, coffee & side tables, dining for 6, three bedroom sets in performance fabric.
₹13–17 L
Italian Living — Leather
Same scope, water-dyed full-grain Italian leather. Develops a patina over decades.
₹17–22 L
Italian Living — Mixed + Recliner
Leather sofa, fabric armchairs, plus recliner upgrade.
₹22–25 L
approx 2,200 sqftCarpet area
4 bedrooms · living · family · diningStandard
Price on enquiryApartment band
Italian Living — Fabric
L-shape bouclé sofa, family room sectional, four bedroom sets, dining for 8, study.
₹22–28 L
Italian Living — Leather
Same scope, leather living & family room, fabric in bedrooms.
₹28–34 L
Italian Living — Curated Premium
Designer-led specification with onyx coffee table, Italian armchairs, power recliner, custom dining for 8–10.
₹34–42 L

Ranges based on past 25 South deliveries. Final pricing depends on material grade, customisation, and configuration. Fixed quote within 48 hours of consultation. Order Confirmation PDF, 70% deposit on signing, 30% balance before delivery. 90 days for custom orders; ready inventory ships in 1–3 weeks.

A look at the catalogue

Italian forms, in your choice of leather or fabric.

Every form below is available in Italian leather and Italian performance fabric — same design, your material.

View Full Collection →
Across Mumbai HNI

Already living with SOISU.

We've delivered Italian furniture across South and Central Mumbai — Worli, Lower Parel, Bandra. Reviews below are from Mumbai HNI clients, anonymised at owners' request. Full attributed Google reviews available; specific 25 South delivery testimonials added as orders complete.

★ ★ ★ ★ ★
"Walked in for a sofa, walked out with the entire living and dining specified. The team measured the lift before promising delivery — the L-shape sectional fit through with millimetres to spare."
3 BHK Owner · WorliDelivered Q4 2025
★ ★ ★ ★ ★
"Vegetarian household — needed something genuinely premium without animal products. SOISU showed us the bouclé range. Firmer than expected, holds shape, feels properly luxurious."
4 BHK Owner · Lower ParelDelivered Q1 2026
★ ★ ★ ★ ★
"Showroom is a five-minute drive. Saw the leather sofa, ordered the same with custom dimensions. Delivered in 9 weeks. Two-year update — patina is exactly what was described."
4 BHK Owner · Lower ParelDelivered Q2 2025
Read all 28 Google reviews →
From site visit to sit-down

How a 25 South order works.

Italian design, manufactured in our facility, delivered with installation. SOISU works alongside interior designers and architects on most premium projects.

01
In-Home or Showroom Consultation
30-minute conversation about floor plate, lifestyle, material preference. Free.
02
Layout-Specific Quote
Itemised, fixed-price quote within 48 hours. Fabric and leather priced separately.
03
Order Confirmation PDF + 70% deposit
Order PDF signed (specs and price locked). 70% deposit received. Custom production starts on Day 1.
04
Day 60 inspection · Day 90 install
Day 60 photo or Bhiwandi visit. 30% balance before delivery. Pre-validated lift & door dimensions for 25 South. White-glove installation.

Most 25 South owners are over-furnishing by 6 months. Talk to us before you commit a rupee.

A 15-minute WhatsApp conversation will save you the most expensive mistake first-time apartment owners make.

Contact SOISU team
Knowledge Centre

Everything we wish every 25 South owner read first.

Independent, unbranded, unsponsored. Written by people who run procurement, manufacturing, and inspection day-to-day. No designer kickbacks, no agent referrals — just what we'd tell our own family before they signed a quote.

Article 01 · Plan your build

The Bare-Shell Home Building Guide for Mumbai 2026

Your 25 South apartment is delivered with floors, walls, and basic plumbing. Everything else — civil, false ceiling, electrical, joinery, lighting, furniture — is yours to build. A realistic timeline for a 3 BHK is 6–9 months from possession to move-in. Here's what every 25 South owner should know before signing a designer.

9 min read
Article 14 · Plan your build

The 25 South Move-In Plan — From Keys to Housewarming in 90 Days

25 South residences are ready or near-ready for handover. Once you have keys, the realistic path from showroom visit to fully-furnished housewarming is 90–120 days — assuming civil and joinery are already complete. The week-by-week sequence, the lead-time rule SOISU clients follow, and what to do if you're 60 days out vs. 6 months out.

7 min read
Article 02 · Plan your build

How to Select the Right Designer (Before You Sign)

Three categories of designer work in Mumbai: the celebrity name, the boutique studio, and the executor. Each has a place. Confusing them costs lakhs. The wrong fit doesn't just mean a bad outcome — it means the designer can't actually run procurement at your spend level. What to look for, what to ignore, and the five questions that separate a real studio from a re-seller.

8 min read
Article 03 · Plan your build

Procurement & Quality Inspections — How to Not Get Burned

Most procurement disputes happen at delivery — wrong wood, bonded leather, off dimensions. Almost all of it is preventable with three checks at three stages: pre-order specification sign-off, mid-production photo inspection, pre-dispatch quality audit. The exact inspection checklist SOISU follows for every leather, fabric, and frame.

11 min read
Article 04 · Avoid mistakes

Six Mumbai Furniture Scams Running Right Now

The Italian-leather-that-is-bonded scam. The fake Italian brand registered in Mumbai. The kickback-priced "designer recommendation." The site-visit-charge that funds another customer's order. Six specific scams running in the Mumbai luxury furniture market, and exactly how to spot each one.

10 min read
Article 05 · Sourcing options

Sourcing Home Products from Italy — Direct vs Studio

Italy is not a single market — it is a network of regional clusters. Friuli for leather. Veneto for hardwood frames. Brianza for upholstery. Carrara for stone. Going direct works for some categories and is a disaster for others. What to import, what to source through a studio with European supply lines, and what's a re-badged Chinese product with an Italian sticker.

12 min read
Article 06 · Sourcing options

Sourcing from China — What Actually Works

China makes some of the best furniture in the world and some of the worst. The difference is the factory, the QC protocol, and the spec sheet — not the country code. Foshan, Dongguan, Shenzhen all have legitimate premium production. How container-load procurement works, what real lead times look like, and the four contract clauses that decide whether you get the product you specified.

11 min read
Article 07 · Sourcing options

Buying from Bhiwandi — When It Makes Sense

Bhiwandi is the warehouse-and-finish hub of Western India. It can be the right answer for volume orders on standard products. It is rarely the right answer for premium specifications. The economics, the QC reality, and when Bhiwandi makes sense for a 25 South 3 BHK versus when it doesn't.

8 min read
Article 08 · Sourcing options

SOISU vs Italy Direct vs China Direct vs Bhiwandi

Same scope (a 3 BHK furnishing for a 25 South apartment), four sourcing models, four real-world cost and risk profiles. Total landed cost, lead time, defect rate, after-sales reality. The choice is rarely about which is cheapest.

10 min read
Article 09 · Know SOISU

How SOISU Works with Designers and Architects

SOISU works alongside interior designers and architects as the furniture supplier on their projects. Designers can specify SOISU pieces in their drawings, request technical data sheets and CAD files, and route their clients to our showroom. Pass-through quotes or designer-quoted packages — both are supported.

9 min read
Article 10 · Know SOISU

Why SOISU Is For You (and Why It Isn't)

You bought a 25 South apartment because you wanted Italian architectural intent translated to a Mumbai address. SOISU does the same with furniture: Politecnico di Milano-trained design, our own Mumbai production, no middlemen, every piece priced as a fixed quote. We're not for everyone — here's the customer we're built for.

6 min read
Article 11 · Know your specs

Ergonomics — The Five Specs Worth Measuring

Sofa depth that supports your spine. Bed height that lets your feet rest on the floor. Dining chair seat-pan that suits a 90-minute meal. Ergonomics is not a luxury upgrade — it's the difference between furniture that stays in your home for two decades and furniture that goes to the resale market in three years.

8 min read
Article 12 · Know your specs

BIS for Furniture — What It Is, What It Isn't

In April 2026 BIS certification became mandatory for several furniture categories imported into India. Agents and Chinese factories will tell you it changes nothing. They are wrong. What BIS actually requires, what it costs to comply, and why "we have BIS" claims should be verified against the registry — not the brochure.

10 min read
Article 13 · Know your specs

Good Customisation vs Bad Customisation

Custom dimensions to fit your room: good. Custom material to suit your climate: good. Custom design that fights the form's structural intent: bad. Custom finish the manufacturer has never produced before: very bad. The line between meaningful customisation and expensive risk.

7 min read
From possession to housewarming

Your 25 South move-in plan — order now, install in your move-in window.

25 South is OC-ready. If you have keys (or are about to), here is the realistic 90-day path from showroom visit to housewarming. SOISU lead time is 8–12 weeks — order now to move in furnished.

Contact SOISU team
Day 1 — 7
Showroom or in-home consultation
Visit our flagship showroom in Prabhadevi for material and form selection. Layout walkthrough, material preview, quote request.
Day 7 — 14
Fixed quote + 70% deposit
Itemised fixed-price quote within 48 hours of consultation. Confirm material, colour, dimensions. Production starts.
Day 28
Mid-production photo update
SOISU sends frame and upholstery photos. Any corrections made before final assembly.
Day 56 — 84
Pre-dispatch QC + 25 South lift re-validation
Production complete. Lift, corridor, and entry dimensions re-validated at 25 South before dispatch. Delivery slot booked.
Day 60 — 90
White-glove install at 25 South
SOISU's install team handles delivery, unboxing, placement, protective film removal. One or two days end-to-end. Move-in ready.
Day 90 — 120
Housewarming
From keys to housewarming in 12–16 weeks if you start the day you take possession. Faster if civil and joinery are already complete.
Questions, answered

What 25 South owners usually ask.

If your question isn't here, the fastest answer is on WhatsApp.

Ask on WhatsApp
No. SOISU is an independent Italian-design furniture studio with our own showroom and manufacturing. We've simply furnished a number of homes inside 25 South and have working knowledge of the building's layouts and delivery logistics. There is no formal partnership with The Wadhwa Group.
Our core scope is furniture — Italian-designed sofas, beds, dining, tables, armchairs, and customisation around them. For full turnkey interiors including civil, ceiling, and joinery, we partner with a curated set of designers. We can introduce you and stay involved on the furniture specification.
90 days from order confirmation and first payment for custom; 1–3 weeks for ready inventory. We recommend 25 South owners begin material selection at least 90 days before move-in, especially for custom dimensions or non-stock fabrics.
Yes. Italian performance fabric — bouclé, velvet, textured weave — sourced directly from specialist Italian mills. 50,000+ Martindale rub rating, breathable, hand-curated in 20+ colourways. Same Italian design as the leather range; no animal products anywhere in the piece.
We've delivered to all three towers. Lift dimensions, corridor width, and turning radius into each layout are pre-validated. Any piece above 220cm gets a site survey before order confirmation.
4th Floor, Orbit Plaza, New Prabhadevi Road. SOISU's showroom is a 5-minute walk from 25 South — both addresses are on New Prabhadevi Road. Open 11 AM – 7 PM, all days including Sundays.
Visit the showroom

minutes from your front gate.

SOISU Flagship Showroom
4th Floor, Orbit Plaza
New Prabhadevi Road, Prabhadevi
Mumbai 400025, Maharashtra
Phone
+91 83699 88470
WhatsApp
+91 90824 19824
Email
sale@soisu.com
Hours
11:00 AM — 7:00 PM. All days, including Sundays
Walking from 25 South
~12 minutes via Western Express Highway / New Prabhadevi Road
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